THERABODY HOLIDAY SHOOT

This year, we had the incredible opportunity to conduct a photoshoot for Therabody's holiday campaign, focusing on their innovative percussive therapy devices. Tasked with creating bold and graphic aesthetic imagery, our journey began with a 2D sketch, experimenting with various shapes and determining the most cost-effective materials to build a modular set.

Opting for wood as the primary material, we assembled a set featuring wood dowels and rectangular platform boxes into a staircase structure. This design allowed us to strategically stage the Therabody devices, emphasizing their importance and practical usage. To optimize resources, we painted the entire set in a neutral grey, reserving the addition of color during post-production based on the products' exercise and lifestyle themes.

The shoot encompassed three unique setups with additional angle variations, incorporating holiday elements like ornaments while maintaining a minimalistic look to ensure the Therabody devices remained the focal point. The two full-day shoots offered diverse content to meet various marketing needs.

The post-production phase presented notable challenges, requiring a rapid turnaround and precise editing. Meticulous attention was dedicated to applying distinct color themes to individual setups and seamlessly integrating backgrounds. The absence of a white Theragun posed a hurdle, compelling us to adeptly convert a black Theragun to white—a process that involved overcoming a substantial learning curve for a convincing outcome. Additionally, we focused on augmenting LED light effects from the mask and Theragun Pro, ensuring a believable cast and reflection in the final visuals.

Check out the work below, bts, preparation, and website results.

2D DRAFT

SET BTS

POST PRODUCTION

WEBSITE

CLIENT: Therabody

CLIENT TEAM: Sara Dickerson, Josh Pineda, Laura Pollock, Charlie Pelletier

PHOTOGRAPHER: Alex Kapustin

PROP STYLIST: Dana Kapustin

LIGHTING ASSIST: Kevin Rogers

STYLIST ASSIST: Hunter Pao

RETOUCHER: RIG Studio LA, Mareike Keicher

STUDIO: RIG Studio LA

SKIN AT WORK
VIKTOR MICHAEL
REVITALASH
JACQUES MARIE MAGES
SKIN AT WORK
VIKTOR MICHAEL
REVITALASH
JACQUES MARIE MAGES
SKIN AT WORK
VIKTOR MICHAEL
REVITALASH
JACQUES MARIE MAGES
Using Format