THERABODY HOLIDAY SHOOT
This year, we had the incredible opportunity to conduct a photoshoot for Therabody's holiday campaign, focusing on their innovative percussive therapy devices. Tasked with creating bold and graphic aesthetic imagery, our journey began with a 2D sketch, experimenting with various shapes and determining the most cost-effective materials to build a modular set.
Opting for wood as the primary material, we assembled a set featuring wood dowels and rectangular platform boxes into a staircase structure. This design allowed us to strategically stage the Therabody devices, emphasizing their importance and practical usage. To optimize resources, we painted the entire set in a neutral grey, reserving the addition of color during post-production based on the products' exercise and lifestyle themes.
The shoot encompassed three unique setups with additional angle variations, incorporating holiday elements like ornaments while maintaining a minimalistic look to ensure the Therabody devices remained the focal point. The two full-day shoots offered diverse content to meet various marketing needs.
The post-production phase presented notable challenges, requiring a rapid turnaround and precise editing. Meticulous attention was dedicated to applying distinct color themes to individual setups and seamlessly integrating backgrounds. The absence of a white Theragun posed a hurdle, compelling us to adeptly convert a black Theragun to white—a process that involved overcoming a substantial learning curve for a convincing outcome. Additionally, we focused on augmenting LED light effects from the mask and Theragun Pro, ensuring a believable cast and reflection in the final visuals.
Check out the work below, bts, preparation, and website results.