Alex Kapustin is a photographer and director specializing in product-forward storytelling through stills, motion, and texture-driven visuals. Known for elevating brands with clean yet inventive art direction, he brings a unique balance of conceptual thinking and commercial polish.

Based in Los Angeles, he works out of his private production space, RIG STUDIO LA — a fully equipped facility where he leads a nimble team crafting high-impact visuals for beauty, wellness, and tech brands. From fluid textures and stylized builds to slow-motion cinematics, every project is crafted with precision and intent.

His approach is rooted in adaptability, innovation, and efficiency. Whether developing visual systems for emerging brands or scaling content for global campaigns, the focus remains on delivering striking, brand-specific content that cuts through visual noise.