DEINDE SKINCARE

KEY VISUALS

A striking composition featuring Deinde serum breaking through textured layers, symbolizing skin transformation and deep nourishment. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A conceptual product shot featuring Deinde skincare emerging from textured cream, symbolizing deep hydration and skin renewal. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A conceptual skincare shot featuring Deinde serum emerging from a rich product smear, symbolizing hydration and renewal. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

Minimalist product compositions featuring Deinde’s skincare stick and cleanser, placed on concrete pedestals to highlight their sleek packaging and modern design. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A clean and refined studio shot of Deinde’s hydrating serum, placed on a concrete pedestal against a soft-toned background. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA

A dynamic flat lay featuring multiple Deinde skincare tubes, arranged for visual impact with clean, directional lighting. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A dynamic flat lay composition featuring an abundance of Deinde skincare tubes, arranged with precision and directional lighting to emphasize product repetition and branding. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A high-impact flat lay featuring Deinde skincare droppers, arranged in repetition to highlight product abundance. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A dynamic skincare shot capturing a Deinde skincare stick mid-air, highlighting effortless hydration and lightweight application. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A visually striking shot featuring a Deinde skincare tube balanced in mid-air, emphasizing skincare as a seamless daily ritual. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A clean beauty shot showcasing a Deinde serum bottle in mid-air, representing balance and skin hydration. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A trio of lifestyle product shots showcasing Deinde skincare in hand, highlighting user interaction and product functionality. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A dynamic product shot of Deinde’s moisture-locking face stick with grapefruit extract dripping, emphasizing hydration and nourishment. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A crisp, high-impact beauty shot showcasing Deinde cleanser with foamy bubbles, emphasizing a deep-cleansing experience. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A striking product shot highlighting Deinde’s skincare serum infused with grapefruit extract, captured mid-air to emphasize its rich botanical formulation. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

PDP

A minimalist product shot featuring Deinde’s skincare stick against a clean white background, highlighting its sleek, modern packaging and functional design. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A crisp studio shot of Deinde’s hydrating cleanser in its signature teal packaging, showcasing the product’s clean branding and gentle formula. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A detailed studio shot of Deinde’s skincare serum bottle, designed with a precision dropper for easy application, emphasizing its lightweight, nourishing formula. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A clean product shot displaying Deinde’s sustainable skincare packaging with bold, modern typography, emphasizing eco-friendly design. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A macro shot highlighting Deinde’s skincare texture in a sculpted swipe, showcasing its smooth, creamy formula and luxurious application. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A macro shot capturing Deinde skincare’s hydrating formula, enhanced with delicate bubbles and organic swirls. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A close-up of Deinde skincare product texture, emphasizing the richness and smooth application of the formula. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA

LIFESTYLE

A stylish composition featuring Deinde skincare seamlessly integrated into an everyday fanny pack, highlighting travel-friendly beauty. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A flat-lay composition featuring Deinde skincare with luxury beauty items in an elegant bag, highlighting modern self-care. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

HERO

A close-up of two Deinde skincare formulations swiped across a neutral surface, highlighting the smooth, rich textures and active ingredients. Small droplets complement the composition, emphasizing hydration and product absorption.

A refined product texture shot featuring a single swipe of Deinde skincare, accentuating the creamy consistency and rich hydration properties. The organic edges and subtle gloss reinforce the luxurious feel of the formula.

MOTION

POST PRODUCTION

A bold, ingredient-focused composition featuring Deinde’s skincare essentials, covered in grapefruit extract to highlight its nourishing and brightening properties. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

WEB USE

Deinde’s brightening serum featured in a biotech-focused campaign, highlighting the power of naringenin for skin repair. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A Deinde skincare ad showcasing the benefits of naringenin with a dynamic product shot and educational text. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A clean, minimal ad for Deinde’s streamlined skincare set, emphasizing fewer steps for better results. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A large-scale outdoor billboard featuring Deinde skincare, emphasizing science-backed simplicity in skincare choices. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

An educational layout featuring Deinde skincare’s sustainable and science-driven approach to clean beauty. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A step-by-step guide showcasing Deinde’s simple three-step skincare regimen with product visuals. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A screenshot of Deinde’s product page, displaying detailed ingredient information and product texture images. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A Deinde ad emphasizing the strength of naringenin, comparing its efficacy to niacinamide with striking visuals. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A screenshot of Deinde’s website product lineup, featuring a clean and modern e-commerce design. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A premium campaign featuring Deinde’s serum, with a bold tagline and clean product styling. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A clean and minimal Deinde campaign featuring the Purified Whipped Cleanser, highlighting its soft, airy texture. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A screenshot of Deinde’s social media feed, showcasing campaign images, product styling, and influencer collaborations. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A press feature on Byrdie highlighting Deinde’s biotech-driven skincare, emphasizing innovation in anti-aging formulas. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

A Deinde campaign featuring the moisture-locking face stick, highlighting biotech ingredients for deep hydration and skin comfort. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

CREDIT

CLIENT: Deinde

CLIENT TEAM: Ariba Alvi, Monica Ulrich

PHOTOGRAPHER: Alex Kapustin

REP: Rebel Brand Management

PROP STYLIST: Pakayla Rae

LIGHTING ASSIST: Kevin Rogers

RETOUCHER: RIG Studio LA, Mareike Keicher, Andrey Nosov

STUDIO: RIG Studio LA

Deinde is a skincare brand launched in January 2024 by Debut, a biotechnology company based in Los Angeles and San Diego, California. The brand specializes in preventative skincare, focusing on combating "inflammaging"—a term describing chronic, low-level inflammation that accelerates skin aging

Central to Deinde's formulations is naringenin, a potent polyphenol antioxidant naturally found in citrus fruit peels. Due to the challenges of extracting and stabilizing naringenin from natural sources, Deinde employs biotechnology to produce a high-potency version through fermentation processes. This biotech-derived naringenin is clinically proven to reduce the appearance of fine lines and wrinkles, improve skin elasticity and moisturization, and reduce visible redness.

Deinde's product lineup includes:

Skin-Strengthening Serum ($88): Targets all five signs of inflammaging—fine lines, dullness, uneven tone, dryness, and uneven texture.
Purifying Whipped Cleanser ($32): A pH-optimized cleanser that removes dirt, oil, and makeup residue without stripping the skin's barrier.
Moisture-Locking Face Stick ($36): A lightweight balm designed for easy application, nourishing the skin while protecting it from daily environmental stressors.

Deinde's approach combines scientific research with biotechnology to create skincare solutions that address the root causes of skin aging, emphasizing sustainability and efficacy.

Alex Kapustin