DEINDE SKINCARE

KEY VISUALS

PDP

LIFESTYLE

HERO

MOTION





POST PRODUCTION

A striking product shot highlighting Deinde’s skincare serum infused with grapefruit extract, captured mid-air to emphasize its rich botanical formulation. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA. A striking product shot highlighting Deinde’s skincare serum infused with grapefruit extract, captured mid-air to emphasize its rich botanical formulation. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.
A bold, ingredient-focused composition featuring Deinde’s skincare essentials, covered in grapefruit extract to highlight its nourishing and brightening properties. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA. A bold, ingredient-focused composition featuring Deinde’s skincare essentials, covered in grapefruit extract to highlight its nourishing and brightening properties. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.
A conceptual product shot featuring Deinde skincare emerging from textured cream, symbolizing deep hydration and skin renewal. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA. A conceptual product shot featuring Deinde skincare emerging from textured cream, symbolizing deep hydration and skin renewal. Photographed by Los Angeles product photographer Alex Kapustin at Rig Studio LA.

WEB USE

CREDIT

CLIENT: Deinde

CLIENT TEAM: Ariba Alvi, Monica Ulrich

PHOTOGRAPHER: Alex Kapustin

REP: Rebel Brand Management

PROP STYLIST: Pakayla Rae

LIGHTING ASSIST: Kevin Rogers

RETOUCHER: RIG Studio LAMareike Keicher, Andrey Nosov

STUDIO: RIG Studio LA



WHAT IS DEINDE?

Deinde is a skincare brand launched in January 2024 by Debut, a biotechnology company based in Los Angeles and San Diego, California. The brand specializes in preventative skincare, focusing on combating "inflammaging"—a term describing chronic, low-level inflammation that accelerates skin aging

Central to Deinde's formulations is naringenin, a potent polyphenol antioxidant naturally found in citrus fruit peels. Due to the challenges of extracting and stabilizing naringenin from natural sources, Deinde employs biotechnology to produce a high-potency version through fermentation processes. This biotech-derived naringenin is clinically proven to reduce the appearance of fine lines and wrinkles, improve skin elasticity and moisturization, and reduce visible redness.

Deinde's product lineup includes:

  • Skin-Strengthening Serum ($88): Targets all five signs of inflammaging—fine lines, dullness, uneven tone, dryness, and uneven texture.
  • Purifying Whipped Cleanser ($32): A pH-optimized cleanser that removes dirt, oil, and makeup residue without stripping the skin's barrier. 
  • Moisture-Locking Face Stick ($36): A lightweight balm designed for easy application, nourishing the skin while protecting it from daily environmental stressors.

Deinde's approach combines scientific research with biotechnology to create skincare solutions that address the root causes of skin aging, emphasizing sustainability and efficacy.

Using Format