DEINDE SKINCARE
KEY VISUALS
PDP
LIFESTYLE
HERO
MOTION
POST PRODUCTION
WEB USE
CREDIT
CLIENT: Deinde
CLIENT TEAM: Ariba Alvi, Monica Ulrich
PHOTOGRAPHER: Alex Kapustin
PROP STYLIST: Pakayla Rae
LIGHTING ASSIST: Kevin Rogers
RETOUCHER: RIG Studio LA, Mareike Keicher, Andrey Nosov
STUDIO: RIG Studio LA
WHAT IS DEINDE?
Deinde is a skincare brand launched in January 2024 by Debut, a biotechnology company based in Los Angeles and San Diego, California. The brand specializes in preventative skincare, focusing on combating "inflammaging"—a term describing chronic, low-level inflammation that accelerates skin aging
Central to Deinde's formulations is naringenin, a potent polyphenol antioxidant naturally found in citrus fruit peels. Due to the challenges of extracting and stabilizing naringenin from natural sources, Deinde employs biotechnology to produce a high-potency version through fermentation processes. This biotech-derived naringenin is clinically proven to reduce the appearance of fine lines and wrinkles, improve skin elasticity and moisturization, and reduce visible redness.
Deinde's product lineup includes:
- Skin-Strengthening Serum ($88): Targets all five signs of inflammaging—fine lines, dullness, uneven tone, dryness, and uneven texture.
- Purifying Whipped Cleanser ($32): A pH-optimized cleanser that removes dirt, oil, and makeup residue without stripping the skin's barrier.
- Moisture-Locking Face Stick ($36): A lightweight balm designed for easy application, nourishing the skin while protecting it from daily environmental stressors.
Deinde's approach combines scientific research with biotechnology to create skincare solutions that address the root causes of skin aging, emphasizing sustainability and efficacy.