GOOP - BEAUTY
INGREDIENTS
KEY VISUALS
POST PRODUCTION
CREDITS
CLIENT: Goop Beauty
CLIENT TEAM: Renee Rupcich, Angelica Rivera, Anna Sykora, Sara Kirkendoll
PHOTOGRAPHER: Alex Kapustin
PROP STYLIST: Dana Kapustin
LIGHTING ASSIST: Kevin Rogers
RETOUCHER: RIG Studio LA, Mareike Keicher
STUDIO: RIG Studio LA
What is Goop Beauty
Goop Beauty is the skincare and beauty division of Goop, a wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008. The line offers a range of products, including skincare, makeup, and body care, all formulated with clean, non-toxic ingredients. Goop Beauty emphasizes high-performance formulations that are free from harmful substances like parabens, phthalates, and sulfates.
In 2023, Goop expanded its beauty offerings by launching good.clean.goop, an affordable line of beauty and wellness essentials available at Target and Amazon. This initiative aims to make clean beauty more accessible to a broader audience.
Goop Beauty has received attention for its innovative products and commitment to clean beauty standards. However, some products have faced criticism and legal challenges over health claims, leading to settlements and increased scrutiny.
As of September 2024, Goop announced a strategic shift to focus more on its beauty, fashion, and food products, reducing its emphasis on wellness and lifestyle content. This restructuring included a reduction of 18% of its workforce to streamline operations and concentrate on areas with significant growth potential.
Overall, Goop Beauty continues to be a prominent player in the clean beauty industry, offering a variety of products that align with its philosophy of combining luxury with wellness.