HALF MAGIC BEAUTY - FLIK ERASER

BEAM TRAP

LIP SNUGGLE

WEB USE

CREDITS

CLIENT: Half Magic Beauty

CLIENT TEAM: Samantha SachMichelle LiuDoniella Davy, Kirsten Bushell

PHOTOGRAPHER: Alex Kapustin

PROP STYLIST: Amy Paliwoda

LIGHTING ASSIST: Kevin Rogers

RETOUCHER: RIG Studio LAAndrey Nosov

STUDIO: RIG Studio LA



What is Half Magic Beauty?

Half Magic Beauty is a special brand in the beauty industry, largely because of its association with Donni Davy, the Emmy Award-winning makeup artist behind the iconic looks of HBO's Euphoria. Here's what makes Half Magic Beauty stand out:

  • Innovative and Bold Products: The brand is known for its bold, expressive, and vibrant makeup products that encourage creativity and individuality. These products are designed to help users recreate the dramatic, avant-garde looks that became a hallmark of Euphoria, including eye paints, liners, blushes, lip kits, and face gems.
  • Vegan and Cruelty-Free: Half Magic Beauty prides itself on being an award-winning vegan and cruelty-free makeup line. This commitment to ethical and sustainable beauty practices resonates with a growing number of consumers who seek beauty products that align with their values.
  • Founded by Donni Davy: The brand's special appeal is significantly boosted by Donni Davy's reputation and vision. Her experience and creativity in makeup artistry have directly influenced the brand's product development, offering consumers high-quality makeup that supports bold and experimental looks.
  • Accessibility and Affordability: Despite its premium quality and association with high-profile TV production, Half Magic Beauty products are accessible and priced to cater to a wide audience, making professional-grade makeup more attainable for fans and enthusiasts alike.
  • Aesthetic and Packaging: The aesthetic and packaging of Half Magic Beauty products reflect the brand's ethos of magic and transformation, appealing to those who appreciate beauty products that also serve as statement pieces in their collection.
  • Empowerment Through Makeup: Half Magic Beauty emphasizes the empowering aspect of makeup, encouraging users to express their unique identities and moods through their makeup choices. This philosophy aligns with a broader trend in the beauty industry towards inclusivity and self-expression.

Half Magic Beauty's specialness lies in its ability to blend high-quality, ethical makeup production with the imaginative and boundary-pushing aesthetic that Donni Davy popularized through Euphoria. It offers consumers not just makeup, but tools for self-expression and creativity​

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