For RevitaLash’s multi-year rebrand, we photographed the full line through a science-forward lens: unexpected angles, macro detail on applicator tips, textures and finishes, and soft directional light. Ingredient stories are shown abstractly rather than literally, and lifestyle moments ground the brand in a human context. Haircare, lash and brow tools, and micellar water are shown through motion, silhouette and texture. The work closes with a complete PDP set, from macro details to grouped products and swatches.

REVITALASH

Rebrand: Campaign & PDP

REVITALASH

Rebrand: Campaign & PDP

For RevitaLash’s multi-year rebrand, we photographed the full line through a science-forward lens: unexpected angles, macro detail on applicator tips, textures and finishes, and soft directional light. Ingredient stories are shown abstractly rather than literally, and lifestyle moments ground the brand in a human context. Haircare, lash and brow tools, and micellar water are shown through motion, silhouette and texture. The work closes with a complete PDP set, from macro details to grouped products and swatches.

RevitaLash Rebrand: Campaign & PDP Photography

Diagonal row of silver RevitaLash Advanced conditioner tubes reflected on a glossy surface, with clear liquid curling around them.

RevitaLash Advanced, Advanced Pro and Advanced Sensitive eyelash conditioner tubes arranged at different angles against a pale background.

Three RevitaLash eyelash-conditioner tubes and an exposed fine applicator suspended among clear circular discs on pale blue.

RevitaLash Advanced Sensitive and Advanced eyelash conditioner tubes crossing a vertical stream of clear liquid.

Open and closed RevitaLash Advanced tubes beside a clear vessel of water and spherical forms, with a fine applicator resting in front.

RevitaLash Advanced Sensitive tube standing upright on a reflective pale blue surface beneath soft wavy light.

Silver RevitaLash Advanced Sensitive tubes with blue caps, open necks and fine orange-tipped applicators against white.

Silver RevitaLash Advanced Sensitive tube with a blue cap standing among soft folds of white fabric.

RevitaLash Advanced tubes arranged upright and horizontally with three exposed fine applicators on a reflective white surface.

RevitaLash Advanced eyelash conditioner tube centered inside a white circular recess with a curved shadow.

INGREDIENT STORY

Macro photograph of large connected transparent bubbles with dark curved edges and clusters of smaller bubbles.

Large and small round drops of pale yellow transparent liquid clustered against white, with tiny bubbles inside.

Three transparent rounded droplets casting soft gray shadows on a pale surface.

A tall green aloe leaf beside suspended cross-sections showing translucent interiors against white.

A long green leaf and stacked cut green leaf segments displayed inside tall clear tubes against white.

Macro photograph of differently sized circular liquid droplets with dark outlines on a pale background.

Macro view of translucent strands running diagonally, covered with round liquid droplets against pale gray.

LIFESTYLE

Three RevitaLash and RevitaBrow tubes on a reflective handled tray beside a coffee cup, a black-and-white portrait and white slippers.

RevitaLash Advanced Sensitive conditioner and a black RevitaLash tube with an eyelash curler in a fluted pale bowl on stacked books.

Open RevitaLash Advanced Sensitive tube and fine brush applicator on a pale counter, with a closed tube upright behind.

Hands with red nails holding three RevitaBrow and RevitaLash tubes against a softly lit pale background.

RevitaLash Advanced Pro and Advanced Sensitive eyelash conditioner tubes on a pale patterned surface with soft leafy shadows.

RevitaLash and RevitaBrow tubes, cartons and a white shopping bag arranged on a tan chair beside a bright window.

White transparent-panel shoulder bag holding RevitaLash and RevitaBrow products, a pump bottle and a phone, with a long white tassel.

HAIR COLLECTION

RevitaLash Thickening Shampoo, Thickening Conditioner and Volume Enhancing Foam bottles on a pale surface with fine curved ridges.

Macro photograph of translucent pale golden liquid stretched in a narrow column between two wider pools.

Two pale wedge-shaped cosmetic sponges facing each other, dotted with clear droplets against white.

Pale translucent gel stretching vertically into a narrow strand, with small bubbles visible against white.

RevitaLash Cosmetics Thickening Shampoo, Thickening Conditioner and Volume Enhancing Foam bottles amid white suds and large bubbles.

LASH & BROW STYLER

Close-up of a RevitaLash spoolie crossed behind a dual-sided brow brush and fine comb on pale blue.

Two black RevitaLash double-ended grooming tools with spiral brushes and combs reflected on a pale blue surface.

Black RevitaLash Cosmetics grooming tools with two spoolie heads and a dual brush-and-comb head against pale blue.

RevitaLash brow brushes crossed in front of an eyelash curler, with slanted tweezers entering from below.

MICELLAR WATER

RevitaLash Micellar Water Lash Wash spray bottle on a white surface with clear liquid ripples and patterned light.

RevitaLash Cosmetics Micellar Water Lash Wash pump bottle standing in shallow rippling water against white.

Cluster of clear bubbles forming an irregular curved trail against a white background.

RevitaLash Micellar Water Lash Wash bottle surrounded by clear splashes and droplets against pale gray.

PDP

RevitaLash Cosmetics conditioners, shampoo, foam, eyelash curler and tweezers lined up on a reflective white surface.

RevitaLash brow and eye products lined up on reflective white, with exposed combs, brushes and blue and black mascara wands.

Boxed RevitaLash products, a Lash Triple Threat Collection and a Strengthen & Define Brow Collection with a beige cosmetic bag on white.

MACRO DETAIL

Macro arrangement of silver RevitaLash Cosmetics tweezers showing angled and pointed tips against white.

Close-up of a dark cosmetic pencil tip beside its detached sharpener and curled shavings on white.

Close-up of a silver-colored RevitaLash eyelash curler with curved handles against white.

Macro detail of a beige zippered bag showing a strap clip and square zipper pull embossed with an R monogram.

GROUPS AND SWATCHES

RevitaLash mascara and primer tubes grouped upright with exposed black and blue brushes against white.

Close-up of two dark cosmetic pencil tips and a rounded sponge applicator against pale gray.

Black Hi-Def Brow Pencil tools showing three exposed brown tips and a spoolie head against white.

Close-up of a mascara brush standing across a broad glossy black mascara swatch on white.

Dark cosmetic pencil tip in front of looping black swatch lines on white.

Close-up of a brown cosmetic pencil tip in a black barrel over looping brown strokes on white.

Three brown cosmetic pencil tips with broken fragments and looping brown swatch lines on white.

WEB USE

RevitaLash artwork headed A Win for Sensitive Eyes, with blue-capped Advanced Sensitive tubes and an exposed applicator.

RevitaLash anniversary graphic with a silver serum tube on a portrait print, a blue envelope and newspaper-style pages in a decorative tray.

RevitaLash promotional artwork showing open RevitaLash Advanced and RevitaBrow Advanced tubes with blue boxes beneath a text block.

RevitaLash promotional artwork showing lash and brow tubes, open mascara and Volume Enhancing Foam above offer text.

RevitaLash website layout with a pale macro bubble photograph above a research-results section.

RevitaLash webpage artwork featuring white Thickening Shampoo bottles surrounded by clear bubbles and white foam.

RevitaLash Defining Liner Eyeliner product-page layout with a pencil tip, sponge applicator and dark texture fragments.

RevitaLash Precision Tweezer product-page layout featuring a macro arrangement of angled and pointed tweezer tips.

RevitaLash webpage artwork with open lash and brow conditioner tubes, a Volume Enhancing Foam pump bottle and matching boxes.

RevitaLash website layout headed Powered by Science, with RevitaBrow Advanced tubes among clear vessels and spheres.

RevitaLash website layout featuring lash products in a pale blue mesh pouch above a research-results section.

BEHIND THE SCENES

Person adding a drop to a clear tray beneath an overhead camera while another person watches, on a tabletop lit from below.

Behind-the-scenes studio with tabletop camera setups, softbox, diffusion panels and monitors displaying product photographs.

Behind-the-scenes set with two boxed cosmetic kits and clear vessels on clamped shelves in front of a white backdrop.

Two people arranging clear laboratory flasks and tubes containing blue liquid, with a camera in the foreground.

Camera aimed at a tabletop mirror surrounded by diffusion panels, reflectors and articulated clamps.

Behind-the-scenes tabletop set with suspended cosmetic tools, studio lights, a camera and a monitor displaying the composition.

Studio lights and stands surrounding a tabletop arrangement of clear laboratory flasks and tubes against a white backdrop.

Clear laboratory-style vessels on a reflective black tabletop between white diffusion panels and lighting stands.

Overhead camera aimed at a ridged white texture swatch surrounded by small lights and reflective panels.

Tabletop photography setup with a suspended camera, white diffusion panels and two large monitors showing product layouts.

Overhead-mounted RED camera with cables above a tabletop, with monitors and lighting equipment in the background.

Wide studio view with white tabletop sets, camera stands, wheeled monitors and shelves of photography equipment.

CREDITS

Brand: RevitaLash

Creative Director: Juniper Sicat

Photographer: Alex Kapustin

Prop Stylist: Dana Kapustin, Pakayla Ren

Lighting Assistant: Kevin Rogers, Robert Shin, Hunter Pao

Retouching: RIG Studio LA, Andrey Nosov, Mareike Keicher

Production: RS Productions

Studio: RIG Studio LA

VIEW PROJECTS

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