CLIENT: Strip Makeup

CLIENT TEAM: Liz Elert, Danny Keith, Riley Egan


PROP STYLIST: Dana Kapustin


RETOUCHER: RIG Studio LAMareike Keicher


What is Strip Makeup?

Strip Makeup is a brand that has positioned itself uniquely in the beauty industry by focusing on the niche of makeup removal. What makes Strip Makeup special are several key aspects:

  • Innovative Product Range: Strip Makeup has introduced a range of skin care-forward cleansing products that include Premium Cotton Cleansing Wipes, Reusable Cleansing Wipes, Whipped Coconut Makeup Remover, and Caviar Jelly Makeup Remover. These products are tailored to provide a thorough and gentle removal of makeup, addressing the need for effective yet skin-friendly makeup removers.
  • Cruelty-Free and Vegan-Friendly: The brand emphasizes its commitment to ethical practices by ensuring that its products are cruelty-free. Additionally, while Strip Makeup products are free of animal byproducts, the brand is also undergoing certification to be recognized as a fully vegan line. This commitment to animal welfare and environmental consciousness resonates with a growing segment of consumers who prefer ethically produced beauty products.
  • Focus on Skin Health: Beyond just removing makeup, Strip Makeup's products are designed with skin health in mind. The formulations aim to nourish, soothe, and hydrate the skin, moving away from the traditional makeup removers that can sometimes strip the skin of its natural oils or cause irritation. This approach aligns with the current beauty trend of prioritizing skin health and the overall well-being of the skin.
  • Sustainability Efforts: By offering reusable cleansing wipes, Strip Makeup addresses the environmental impact of disposable beauty products. This initiative caters to environmentally conscious consumers who are looking for sustainable alternatives in their beauty routines.
  • Quality Ingredients: The brand's use of quality ingredients, such as those found in their Caviar Jelly Makeup Remover, which is prebiotic-enriched and contains Acai berry extract, showcases their commitment to providing premium products that are both effective and beneficial for the skin.

Strip Makeup distinguishes itself by focusing on the often-overlooked aspect of makeup removal, offering innovative, ethical, and skin-friendly solutions. This approach not only caters to the immediate need of removing makeup effectively but also addresses broader consumer desires for sustainability, cruelty-free products, and the overall health of the skin

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