THERABODY 2023 HOLIDAY SHOOT
2D SKETCH PLAN
KEY VISUALS
WEBSITE USE
POST PRODUCTION
BEHIND THE SCENES
CREDITS
CLIENT: Therabody
CLIENT TEAM: Sara Dickerson, Josh Pineda, Laura Pollock, Charlie Pelletier
PHOTOGRAPHER: Alex Kapustin
PROP STYLIST: Dana Kapustin
LIGHTING ASSIST: Kevin Rogers
STYLIST ASSIST: Hunter Pao
RETOUCHER: RIG Studio LA, Mareike Keicher
STUDIO: RIG Studio LA
WHAT IS THERABODY?
Therabody is a wellness technology company best known for its innovation in percussive therapy devices, particularly through its flagship product, the Theragun. The brand has become important in the health and wellness industry for several reasons:
- Innovation in Percussive Therapy: Therabody has been at the forefront of percussive therapy, a form of deep tissue massage that uses rapid, repetitive strokes to stimulate muscles and relieve tension. The Theragun, Therabody's pioneering product, is designed to provide deep muscle treatment more effectively and comfortably than traditional massage tools. Its unique ergonomic design and proprietary motor technology deliver powerful and targeted massage therapy, which can help improve muscle recovery, reduce pain, and increase range of motion.
- Expanding Wellness Product Range: Beyond the Theragun, Therabody has expanded its product lineup to include a range of wellness tools and solutions, such as the Wave series (vibrating foam rollers and massage balls), TheraOne (CBD-infused topicals for pain and recovery), and recovery boots. This diversification demonstrates Therabody's commitment to providing comprehensive wellness solutions that address various aspects of physical health and recovery.
- Accessibility to Professional and Consumer Markets: Therabody's products are used by professional athletes, sports teams, physical therapists, and fitness enthusiasts, making advanced recovery tools accessible to both professionals and the general public. This wide range of applications has helped democratize access to high-quality recovery and wellness technologies.
- Education and Awareness: Therabody also places a strong emphasis on education and awareness around muscle recovery, pain management, and the benefits of percussive therapy. Through its app, website, and social media channels, the company provides valuable resources and guidance on how to use its products effectively as part of a holistic approach to health and wellness.
- Global Reach and Influence: With its products available in over 60 countries, Therabody has a significant global presence. Its influence extends beyond product sales, as the brand actively collaborates with medical professionals, researchers, and athletes to innovate and educate on wellness practices, contributing to a broader understanding and appreciation of the importance of recovery in physical health.
Therabody's importance lies in its role as a pioneer in the field of percussive therapy and wellness technology, offering innovative products that enhance physical recovery and wellness. Its commitment to quality, education, and accessibility has made it a key player in the health and wellness industry, impacting how individuals manage their physical health and recovery processes.